Success in this diverse photographic specialty comes to those with creativity, individual style, and sharp business acumen. Successful professional Wes Kroninger shows you how to achieve it and keep the phone ringing.
The most important thing Kroninger teaches during this course is that all of your creative decisions work together. How you approach a project, design a marketing campaign, and even present yourself during a shoot are all part of the bigger picture. Over this week he walks you through the process of building an advertising shoot focused on photographing people. You learn the all-important subtleties of light—its size, quality, direction, intensity, metering, and balancing—as well as knowing when not to use lighting. On location and studio shoots you utilize available and artificial light, and learn niche-specific lighting techniques and lighting modifiers, with Kroninger available for one-on-one guidance. Lectures cover the business: creating bids, marketing, working with creative teams, planning a shoot, and instilling confidence in your clients. Post-shoot critique sessions push you to improve and let you see the work of other students.