How to Clean Your Camera Sensor
We’ve all had sensor dust. It’s something that we must deal with on a yearly (weekly?) basis. Luckily, it’s very easy to clean our sensors ourselves, saving us the cost of mailing our cameras away for the service to be performed. In the video below, we ex...
Basics of Astrophotography
Night photography is something that most photographers are somewhat interested in. I think it’s because there is something so amazing about photographing things that we can’t normally see with our eyes. By using a long exposure, we are able to bring out d...
Using Color Range Masks in Adobe Lightroom
Many of us have been using Lightroom for years and have slowly seen Adobe take moreand more features from Photoshop and move them into Lightroom. With the latest LightroomClassic CC update, Adobe introduced two new ways to refine local selections: coloran...
How to Upgrade to Lightroom Classic CC
I get many questions from students regarding the process of upgrading versions of Lightroom. While initially daunting, the process is super simple.Before we start, it should be said that this video particularly relates to the process of upgrading to Light...
Expert Advice: DDreps
DDreps is a full-service creative agency that serves the needs of high-end real estate agents looking to sell homes, and other properties, and gives emerging photographers the chance to fill out their schedules. Managed by Donna’s husband, Brian Podnos, D...
Expert Advice: The Creative Call
Just as often as I consult with photographers when they need pricing and negotiation support, I work closely with agencies to oversee projects from initial photographer recommendations through production and retouching. This experience on both sides of pr...
Expert Advice: One-on-One Portfolio Reviews
One-on-one portfolio reviews should be an essential part of any photographer’s marketing plan. It’s an excellent opportunity to get your work literally under the noses of decision makers at ad agencies, publications, and brands. We’ve found that creatives...
Making Flash Look Natural Indoors
Natural light can only take you so far. A fancy camera with great ISO capabilities can only take you so far. Lightroom tweaks can’t rescue an image from a poor lighting situation and preserve the integrity and quality of the image. There is no way around ...
What to Wear While Photographing a Wedding
Picture this - you have 25lbs of gear strapped to your back, it’s about 90 degrees with 90 percent humidity, and you’re wearing your best dress clothes. Dress. Clothes. You know, pants that were NOT MADE TO SWEAT IN, shoes that are comfortable for SITTING...
Creating Consistency on Instagram
Oh Instagram! Do you have a love / hate relationship with it like I do? I mean, it'smostly love, but trying to keep up with their ever-changing algorithm and best practicesis more than a little exhausting and confusing. Can I get an amen?!This past year I...
Let's Get Close Up Part 2: Stability
In Part 1 of Let’s Get Close Up, I introduced the extension tube as an easy and inexpensive way to focus closer on your subject with any lens you own. The post discussed how to achieve a 1:1 ratio or life size magnification (that’s close up!) using the ap...
Let's Get Close Up Part 1: Equipment
In the past, RMSP has published blogs from Steve Russell and Tony Rizzuto on creative ways to shoot close-up, from insects to using achromatic filters and double exposures. In this post I’ll discuss an easy and cost effective way to get closer to your sub...
Expert Advice: Prospect List Services
When I first launched my photography business, of all the challengesI faced, the idea of finding clients was the thing that most intimidated me. Whattypes of companies hire photographers? Which people do I approach at those companies?How do I get their co...
Expert Advice: Website Do's and Don'ts
Here at Wonderful Machine we tend to spend a lot of time looking at photographers’ portfolio websites. The web is constantly changing and what was standard a few years ago is now ancient history. As such, we’ve gone ahead and revamped our old Website Dos ...
Expert Advice: Hiring Crew for Photo Shoots
Here at Wonderful Machine, we pride ourselves on being experts on all things photography and production. When working on a big shoot, one of the first steps towards a successful outcome (right after you’ve been awarded the project) is sourcing and booking...
Expert Advice: Business Cards That Work for You

One of the most vital parts of your brand, that is very easy to overlook, is your business card. When you give someone a business card you are handing them a piece of your brand. You want that piece of paper to represent you and what you shoot.

Expert Advice: LinkedIn for Photographers
As a photographer, you may have overlooked LinkedIn as a marketing tool. Maybe because it’s not as visual as some other forms of social media. Maybe it seems too daunting to recall and write out your entire work history.
Expert Advice: How to Build your Web Presence
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.........
Expert Advice: Prospect Guidelines
Marketing is a big part of what we do at Wonderful Machine, and in order for our efforts to be successful we need to make sure we are targeting the right people. By nature, that “person” changes from company to company, but with the right set of knowledge...
The Crop Factor Explained
Teaching in the Career Training and Workshops programs for RMSP I get a lot of questions. (Bring ‘em on, I love questions!)One equipment-related topic seems to be more of a stumbling block for new photographersthan any other. At some point we’re all told ...