Top 10 Steps to Become a Pro

by Jeff McLain


High school is now behind you. Maybe you dabbled in college — or maybe you finished and got a degree in something. Perhaps you are considering photography as a trade or skill-set to add to your arsenal of marketable skills. Or you are thinking of a career change all together. You’re considering what you might do with your life, right? And the thought of working in an office cubicle forever isn’t exactly enticing.

You know you really enjoy taking pictures and you’ve heard about people who get paid to create photographs. Maybe you’ve even done a few “photo jobs” yourself. Have you ever thought this could be your career? Maybe you don’t think you are good enough... but guess what? Everyone at the beginning of their career in something started out “not good enough.” But, through focused practice, they got good at their craft, and then later they could command money for it! This could be you — and that is where a focused photography education can come in; it will level you up in the game. But before that you may want to take some other steps, so let’s explore those:

Here are my Top 10 Steps to Becoming a Professional Photographer

1. You need a camera.

Please don’t think that you need the latest $4,000 camera to begin to get good at photography! You really don’t. What you need is the most basic DSLR or mirrorless camera that you can get. So long as it can focus, can shoot in Manual Mode, and can shoot Raw images - you are well on your way. You can literally build out an entire portfolio website with images shot with a "lesser" camera and no one will know the difference! No one can look at a photograph and tell what brand of camera or exact lens was used, so don’t get hung up on gear at first. Just get something that can focus, shoot in Manual, and shoot Raw images.

2. You need to take more pictures.

If there is one thing you do a lot of as a photographer, it’s taking pictures. Make your camera an extension of you – take your camera everywhere and shoot a lot. Find some inspiration and go and shoot a variety of subjects. Don’t be afraid to try all types of photography! Shoot a lot of images, of a lot of things, all the time. Even if you shoot with only your phone, that’s at least something! The best camera is the one you always have with you. Use what you have until you can get a real camera, as noted in Step 1. But keep shooting!! This is how you start to develop your “eye” for making aesthetically pleasing images.

3. Seek inspiration - constantly!

Some methods to inspire you: Go to your local bookstore that has a magazine rack and find subject matter that interests you. In the beginning, stick to hobbies and interests that you already have. Those might give you opportunities for unique access to subjects to photograph in the future. If you can buy some of these magazines, do it – or take snaps on your phone to reference. Find images that you wish you had been the one to shoot yourself. Let yourself dream what it was like for that photographer to be hired to do that job! That could be you one day!

Another method is, of course, Instagram. There are tons of inspiring images on Instagram. Start a “Saved” collection of your photo inspirations or take screenshots and create an Inspiration album on your phone to house all those images you wish you had shot.

Emulation: If you see an image you wish you had created, try to create a similar one! Don’t outright copy it, but use it as a springboard for a new idea that is similar.

Find inspiration in other forms of art, hobbies or current events. Perhaps you love sculpture; find a way to either photograph some sculpture, or even find a sculptor who might let you photograph them at their craft. Perhaps you love to skateboard; go to the skate park and photograph the skaters in action, as well as some portraits of them. Perhaps you have a social issue you care deeply about – imagine you were hired by a magazine to illustrate that concept in a photograph. How would you do it?

Try to shoot things outside what you normally shoot, too! Never shoot food? Take some pictures of your breakfast! Never shoot architecture? Take some pictures of a cool-looking building! Never shoot portraits? Find someone patient and give it a try!


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4. Be willing to fall a bunch. But keep getting up!

No matter what, photography will have some rejection involved. There will be energy that you spend in the pursuit of getting better that you’ll feel was wasted because you later realize the shot was not in focus, or you blew the exposure, or someone photobombed you!

This has happened to Every. Single. One. Of. Us. You have to get up, brush it off, and try again and again and again, over and over. And no matter what, you’ll improve through that process if you keep creating. You’ll have images you LOVE and you’ll have others you don’t. But through this action, you’ll begin to have more consistent images you love, versus “rejects.” That’s the point when you’ll begin to shoot more professional imagery.

It’s a lot like learning to ski or snowboard or skateboard. You’ll fall a lot at first, but then you improve. Consider it a part of the process! (photography leaves a lot fewer bruises, too!)

OK... So you got a camera, you're shooting a ton, you're inspired, you keep having mixed results and now you want to know how to Level UP from there?

5. Learn how to shoot in Manual Mode.

Professional photography is all about control. Pros have complete (or near-complete) control over their cameras, lighting, and subject matter in order to achieve consistent, reliable results. The first step to that equation is getting off the Auto mode on your camera and shooting in Manual mode. This gives you all the creative control. If that seems a bit daunting at first, you’re in luck: you can baby-step into this with shooting in Aperture Priority or Shutter Priority.

Download the e-Book at the bottom of this post for some links to helpful information about exposure.

If you don’t care to watch videos or read lengthy manuals, that is where in-person education can make learning fun and quick! Check out local classes or look for an RMSP Short Course in your state to get started.

6. Understand light and how it relates to the camera.

This one is a little harder to grasp without proper training. But, light has measurable color and measurable intensity. It also has observable qualities. A professional photographer does not simply "hope for the best lighting." They harness their understanding of light. In times when the natural light is not doing what they want, they employ their professional skills to light their own scenes, regardless of what the natural conditions may be. If your client wants a sunny day, but it’s cloudy outside, you need the skills of a professional to be able to recreate the sunny day with the technology that professionals use. You can certainly attempt to learn these skills online, but your learning curve will be very long and probably frustrating because you don’t have immediate feedback from instructors at the time of the shoot, or afterward. That is why in-person education can be really helpful. Not only do you learn about lighting’s characteristics more thoroughly, but you gain access to the professional lighting tools pros use and the invaluable feedback from the instructors helping you learn these tools.

7. Begin to focus your work.

As your photographic skills improve, your work will become more technically consistent. But, with this it can also be scattered in subject matter and style. Because there are a ton of directions to go in with photography, professional photographers tend to specialize in a few areas of expertise.

Think about it: when you go to the hamburger restaurant, what are you going there for? A hamburger! You aren’t going there for a salad. The same with other businesses. You aren’t going to the oil-change garage because they have good coffee. You go to the coffee place for that! Same with photography – you need to begin to look at your own work through the eyes of a buyer and begin to focus your work down to two very important things: 1. What is my subject? 2. What is my style?

What do you shoot? And how do you shoot it? This "refining" process takes time and focused dedication, but it pays out in the end because buyers will know exactly what you shoot and what they will get when you shoot for them. Just like when you order a Big Mac, you know exactly what you are going to get.

8. Consider the types of clients that might be interested in what you do.

Throughout the processes I’ve mentioned above (and especially if you do the exercise associated with #3), you’ll begin to see a pattern to the types of images you like to shoot, the type of lighting you like to use, and other variables such as location versus studio, people versus still-life, props versus no props, natural light versus artificial light. And you can also begin to quantify your imagery in terms of descriptors such as: clean, airy, light, dark, moody, sinister, angelic, fun, playful, etc…

You use descriptive terms such as those above for your branding. A body of work that can be encapsulated and described in this way, allows you to describe your work to buyers. It also helps you identify what you shoot, how you shoot it, and most importantly for a career, who will buy it.

McDonald’s is not going to buy images you’ve shot of cars on-location. And BMW isn’t going to be interested in your studio food shots. Narrow down who your potential clients are.

9. Utilize business skills to start a business.

You made it this far. Awesome. But, I have some news for you: professional photography is a BUSINESS. You are offering a service or product to the marketplace. Therefore, you are a business and you’ll need some hardcore business skills to keep the paycheck coming in! Some of these skills will start with the basics, such as writing a business plan. You’ll need to know what you offer, who you offer it to, and who your competition is. You’ll need to know what you’ll charge, if that will satisfy your business costs (a.k.a. “overhead”) and how much you’ll pay yourself each week, or month. You’ll need to know how to reach your clients and how to develop those relationships, too.

Attempting to learn the ins and outs of professional photography on your own, with all of its technical aspects, artistic aspects, plus the addition of learning supplemental lighting technology, computing, editing, and design can be daunting. Add in ALSO trying to learn how to form a business... you could be trying for years! (And most photographers do spend years doing all of this.)

Consider a focused, intensive photographic program such as RMSP's Professional Intensive to learn all of these subjects — and a lot more!

10. Market yourself to your target clients.

Lastly, once you have all of these bits in place, you need to let your potential clients know that you exist. Also known as “hang your shingle.” (The shingle being the little sign outside your “shop”.) Some of the best advice I got once I had reached this point was, “Sometimes you just have to hang your shingle.” Which meant, I needed to get my marketing effort together to let my potential buyers know who I am, what I shoot, how I shoot it, and how they can reach me. And I needed to do this “On Repeat.” Over and over again. Not annoyingly so — but consistently reaching out to let potential buyers get to know me and what I do. This sort of marketing is called "targeted." This means that I have a narrow focus of people who are the most likely to hire me — and my chances of being hired increase four-fold! But to get to this point, you have to travel through Steps 1-9 first, and then get the word out to the right potential clients in a way that makes them interested.

You can try to go it alone, or you can consider a professional photography program to help get the training you’ll need to achieve all of these steps in much less time. That’s the best news here: All of this can be learned. And the best part of the process? You’re building a career based on something you love.

In a nutshell, it looks like this: Basic Gear > Get Stoked about Photography > Practice > Learn the Fundamentals > Practice > Expand with Added Technology > Practice > Distill Your Work to the Very Best of What You Do > Practice > Understand How to Operate a Business > Practice > Market Yourself and Continue to Shoot on repeat!!




Download our 10 Steps to Become a Professional Photographer!

Have you ever considered making photography your career? There are steps you can take today to turn that dream into your reality!

ABOUT THE AUTHOR

Jeff McLain

Jeff McLain is a photographer, videographer, and digital retoucher. After his photography education, Jeff got his start as a freelance photo assistant in San Francisco working on editorial, catalog and advertising shoots. His skills in Photoshop and computing allowed him to help photographers bridge the gap between the film days and all-digital workflows, and he stood at the forefront of the advent of the career of the "Digital Technician."

Jeff soon moved into shooting, and then moved laterally to video capture. His background as a multi-instrumental musician has also benefited his understanding of sound design and audio capture, which can be a technically challenging aspect of film-making.

He worked for many years as a digital technician for Pier 1 Imports, Pottery Barn, Logitech, and Crate & Barrel. As a photographer, he has shot for Williams Sonoma, Mountain Living Magazine, Keen Shoes, Mountain Hardwear, Red Envelope, Robert Mondavi Wines, Mountain Living Magazine, and Cottage Journal Magazine... among others.

He has been a freelancer for over 18 years and takes a 'real-world' approach to his perspective of the photographic industry and the skills needed in today's market. Locally, he and his wife operate a videography business.

Jeff is a 2001 graduate of Hallmark Institute of Photography and holds a B.A. in Cultural Anthropology from the University of Montana. When not working on still or video projects, Jeff spends time with his wife, son, dog and cat in Missoula, Montana. He plays bluegrass dobro, banjo, guitar and harmonica to unwind.

mclainphoto.com
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